2025 Australia - China
Health Products EXPO
Melbourne, Australia
26-27 Oct 2025
Location: Centrepiece, Melbourne Park, Olympic Blvd, Melbourne 3001.
Expo Highlights
Two Days of Powerful Events
26-27 Oct 2025
09:00 am-6:00 pm
A Chinese health industry delegation of over 800 people representing:
• 3,000 members of pharmacy retail chains
• Over 300,000 pharmacy retail outlets
• Up to 80 per cent of medicine sales in China.
The largest health industry purchasing group in China is coming to Australia to choose products, form partnerships and sign contracts during this expo
Golden Path
To BUILD a “Golden Path” for trading Chinese and Australian health products.
PremiumProvider
To PROVIDE a sustainable platform for introducing Chinese health products internationally
Buyer System
To INTRODUCE quality Australian products to China.
2025 Expo Organizer
2025
About the Exhibition
OBAI (Oceania Business Association Incorporated) will organise for over 5,000 participants to attend the expo including:
• 450 Chinese Chain Pharmacy Owners (managing 300,000 pharmacies)
• 250 Chinese TCM and OTC Product Manufacturers
• 300 International TCM Experts
• 650 Australian TCM Practitioners
• 1,200 Australian Pharmacists and Pharmacy Managers
• 200 Australian Health and Medical Device Distribution Managers
• 2,000 Industry participants
450
250
300
650
Chinese Chain Pharmacy Owners
Chinese TCM and OTC Product Manufacturers
International TCM Experts
Australian TCM Practitioners
Experts
Organisers:
Hosting organisations:
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World Traditional Medicine Forum
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World Federation of TCM Trade Services
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The Pharmacy Guild of Australia
Organisers:
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Oceania Business Association Incorporated
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Victorian Branch of The Pharmacy Guild of Australia
Co-organisers:
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World Federation of Huang Family Medical Circle Professional Societies
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Australian Traditional Chinese Medicine Orthopedics Association
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Australian National Federation of Traditional Chinese Medicine and Acupuncture Association United Chinese Associations of Australia Inc.
Past Achievements
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Expanding Market Access
The Australia - China Health Products EXPO successfully introduced Australian dairy products, cereals, wine, honey, health supplements, and personal care items into the Chinese market. This milestone strengthened trade relationsand expanded market opportunities for Australian brands in China.
Driving Industry Dialogue
Beyond product exports, the EXPO played a key role in advancing industry dialogue by facilitating the launch of the China Emerging Pharmaceutical Enterprises Development Forum, the China Pharmaceutical Trade Conference, and the Traditional Chinese Medicine Development Forum. These events fostered discussions on pharmaceutical trade, innovation, and international cooperation.
Enhancing Trade and Compliance
The EXPO also contributed to the import of hundreds of OTC products to Australia and other Oceania countries, further strengthening cross-border trade in healthcare and wellness. Additionally, it assisted Oceania enterprises in obtaining import licenses and certifications, ensuring smoother market entry and regulatory compliance for health-related products.
Fostering Global Collaboration
By promoting Traditional Chinese Medicine (TCM) as an integral part of the global health industry, the event brought together international resources, created a cross-border platform for industry collaboration, and opened new avenues for shared growth and innovation.